At Mirada, we partner with our clients to cultivate lasting relationships and develop strategic engagements to help solve their day-to-day challenges. The case study below presents an example of the Mirada Partnership and the Mirada Impact:

Mirada Life Science Client Dilemma

The Client Dilemma

A Medical Affairs team is preparing for a significant label expansion.

The team has numerous educational resources but lacks clarity on when to use each resource.

Physician segmentation exists, although implementation is limited.

Mirada Life Science Partnership

The Mirada Partnership

HANDS-ON

The Mirada team worked side-by-side with the medical launch leads to identify both internal and external educational gaps

CURIOSITY-DRIVEN COLLABORATION

The Mirada team proactively engaged with the Medical Affairs team to understand the broader project implications

TAILORED-SOLUTIONS

We developed a customized medical engagement playbook to:

  • Educate the internal team on available and newly-developed resources

  • Enhance the understanding and utilization of the physician segmentation

  • Outline the post-launch engagement strategy and tactics

Mirada Life Science Impact

The Mirada Impact

Optimization of adult learning and knowledge retention through the introduction of fun and engaging training activities

Enhancement of the field team’s ability to communicate the scientific, clinical, and economic value of their drug

Development of a more nimble and effective medical field team with a common vision